Artah came to us at a very familiar turning point.

Rhian Stephenson, a nutritionist and naturopath, founded the brand in 2021, grew it from a few specialist products into a full range, raised close to £3m, and moved from founder-led DTC into national retail. The product was as good as anything in the category, the science significantly better than most. The brand around it had fallen flat and without clear direction - and it needed to get noticed faster and feel far more alive across its retail and D2C packaging, website and social.

It’s an extremely hard category to stand out in. Most brands sound near identical. Everyone says they’re backed by science and everyone says theirs is the one that works. Underneath it, people want to feel better and take their health into their own hands, and half-believe it has to be a chore, that you have to go to extremes before anything changes. Artah is different where it counts. It’s practitioner-led, dosed to work, third-party tested, confident enough to run its own clinical and consumer trials, first into metabolic health, a certified B Corp. In a category most people half-distrust, that’s credibility the others can’t buy.

Our job was a brand big enough to carry that difference: one people instantly recognise, one that earns its price and works as hard on a Boots shelf as on the site, with room to grow into the immersive health space Artah wants next.

What came out is built around one central belief, which was already Artah’s own: feels good, to feel good. It takes optimal health, once clinical and effortful, and turns it into something that sounds like a good time, quicker to recognise, harder to mistake for anyone else, speaking the way its community does. When a brand is built on feeling good, it should look and sound like it too.

It leaves Artah easier to spot and easier to charge what it’s worth: the best in the UK, built to travel to Europe and the UAE. A brand that feels as good as it makes people feel.

We partnered with Hello Klean to evolve them from a showercare essential to a company changing the world of beauty at the source.

By addressing the one element that no one new was impacting their hair and skin - their water, Hello Klean’s products have been transforming lives. A key challenge was to bring the power of the emotion experienced by customers to the surface within the brand.

Through our conversations with customers, and hearing how much impact bad hair and skin had on their sense of self, our central brand idea - Feel Like You - was a reflection of the impact the products had in helping customers regain control and reconnect to that sense of self.

With an ever-expanding product portfolio and a still low awareness problem, we had to create a space within the consumer's mind to frame both. ‘Beauty solutions for your water’ defines the brand as a holistic ecosystem of products focussed on making water work for your hair and skin.

The genuine need state of the products permitted us to create a beautiful visual language and design system through its simplicity. We led with a singular typeface to define a typographic and product categorisation system that can scale across current and new product lines. Within this, enabling the brand to communicate a more emotive brand story.

As a social first enterprise, The Kettle Kids initial success was driven through the mechanics of those platforms vs. the power of brand. With ambitions to compete outside the confines of social media, they wanted to create a brand that would compete with the leading luxury brands, many of which they were selling.

Their connection to London's rich visual culture served as our muse, inspiring us to draw from historic hand-crafted signage, architectural nuances, and material textures. This exploration led to the creation of a bespoke logotype, typeface, and monogram that beautifully blend the elegance of traditional typographic lettering with contemporary craftsmanship.

Our commitment to a cohesive brand experience extended the newly minted graphic language across spatial design including store signage, interior color scheme, and various printed materials, ensuring consistency and depth across all brand touchpoints. Furthermore, we developed a digital toolkit to amplify The Kettle Kids' presence beyond the physical space.

The Kettle Kids now operate several retail destinations in the UK with US and global expansions planned.

We partnered with Our Taap to launch the campaign platform and brand voice for a machine that brings filtered, chilled, sparkling and hot water into the home. 

The product  sits in a category with a problem: nobody wakes up thinking about water. Hydration is sold like homework, in litres and reminders and science. The challenge was to make people care about the thing they drink without thinking, and to give a functional product an emotional place in the day.

Through our work with the brand we kept arriving at the same observation. Water is rarely the point of the moment, and it is present at every threshold of it. The tea before the meeting, the squash after the football, the chamomile on the evening walk, the bath at the end of it all. Every drink in the day starts in the same place. Our central campaign idea, More Water More You, celebrates water as the source of what keeps you going.

The hero film makes the idea literal. Running in split screen, it pairs each moment of a day with the vessel it fills: a boiled egg with the morning tea, a chess match with the cafetière, a sixth birthday with a party cup of cordial, grass-stained knees with a squash and a curly straw. A day of lives, carried by water.

We partnered with the founders to relaunch Kankan as a personal care brand with a core focus on sustainability and circularity. Building on their goal of removing single use plastics from the bathroom.

With a focus on natural ingredients, we anchored our strategy in the Joy of connecting with nature. We took inspiration from the circularity of the natural world and how this cycle, if unbroken, offers us so much knowledge and wisdom. And we heightened the emotional benefits of ritualistic self care through the central brand idea; Feel More Joy Everyday.

Through the strategy of Joy, we developed an identity that had character, both visually and verbally. An interplay between a bold custom display typeface, vibrant colours and unique product design enabled a reimagining of the brand that cut a clear point of difference from the more subdued nature of many personal care brands.

The new identity gives KanKan a stronger presence within their existing d2c channels and, as importantly, provides a proposition to help unlock a drive into retail. Giving the brand the ability to communicate more clearly and directly to the consumer group seeking essential products with substance.

Skincare is a crowded category with a transparency problem. Lucinda Hart, Keats' founder and a former product developer for some of the biggest names in beauty, knew exactly what was wrong with it — and built a brand to fix it. The proposition is straightforward and genuinely radical: luxury-grade formulations at accessible prices, with the efficacy percentages published openly so customers know exactly what they're buying. Few ingredients, proven ones.  with no filler.

We built the brand from scratch. Positioning, verbal identity, visual identity and full design system. The strategic territory sits at the intersection of British heritage and cultural disruption - borrowing the codes of luxury while refusing to behave like one. The creative tension between those two things is where Keats lives, and it's what makes the brand legible in a category that too often mistakes complexity for credibility.

The visual system was built to hold both sides of that tension. A typographic identity with genuine character. A design language precise enough to carry efficacy data and expressive enough to carry personality. Beauty is truth - not a tagline. The organising idea the whole thing runs through.

The role of the office has been rewritten over the past 15 years – first through the rise of co-working, then by the disruption of the global pandemic. As the dust has settled on the shifts that occurred through both, a new model evolved that fuses the DNA of the co-working model together with the DNA of the traditional space leasing model – enter ‘Managed Office Services’. A model that not only benefits companies who are looking for dedicated space to grow, but is also now a core strategy for many landlords in this new work era.

We partnered with UNION, whose founders had been a key part in pioneering this new model within the UK, to reposition and rebrand them within a fledgling and incredibly clustered sector.

In a market still defining itself - and lacking the visible glamour of co-working - we needed to create status, cut through sameness, articulate the unseen value of the managed office model and signal the quality of the UNION’s progressive client base.

Our shift came in elevating service into an experience. At every touchpoint of UNION’s process was a dedication to creating a seamless transition for new clients - from securing, designing and managing a client’s space. And within this came the opportunity to reframe and own a more elevated category positioning ‘The managed office experience for today’s most influential companies’.

To accompany the more confident and category leading strategic direction, the resulting identity reflects the unseen systems and relationships that make UNION’s work effective. The graphic system brings a clarity of expression across the cornerstone of The Union Experience, tied together through a mark which represents a symbol of unification, built from a set of distinct shapes that come together as a whole.

We partnered with the largest yoga movement in Europe to help change the perception of who Yoga is for and what it can really do for people.

Having not updated the brand since launch, we needed to give their new brand idea - Find Your Hotpod Feeling - meaning and action. Over 3,500 HPY users told us why they take classes, their reasons enabled us to shift the perspective of Yoga from the generalised wellness badge, to one that spoke to specific needs and remedies.

A unique yoga experience that honours the traditional practice whilst evolving it, we were able to create a world which embodies the sensorial experience of a class, using that to create an opposing semiotic to the traditional visual language of Yoga. This was partnered by a brand voice that brought through a relatable reflection of what Yoga can do for you and your needs.

For the founders, one of their biggest struggles over their 12 year journey has been how to consistently execute the brand. Being a franchisee model has made this more complex. With them, we developed a Brand Action Framework which combined the attributes of the brand with the key reasons for why people practised, to develop a simple model that could help both HQ and franchisees generate ideas for campaigns, partnerships and ambassadors.

Our collaboration with Roam was born from a strategic research study revealing a significant market gap and unmet need for open and honest discussions about sexual health and well-being. The brand aims to empower individuals to embrace their fluidity and confidently explore their desires. By providing the necessary tools, questions, and language, Roam aims to create a space where people can articulate their boundaries and needs without shame or hesitation.

This brand identity was carefully crafted to embody the spirit of liberation and exploration that fuels Roam's mission; to encourage customers to embrace both self and shared love, sexual care and connection.

Our design and strategic approach have resulted in a brand identity that aligns with current conversations surrounding sexuality. It represents a crucial step forward in the world of sex care, advocating for a society where discussions about sexual health are normalised and seen as essential.

As a dentist, whose job was to recommend toothpastes, PAIST'S founder struggled with the fact that most are packed full of artificial ingredients, abrasive whitening options and almost all come in a plastic bottle - with over 300million tubes ending up in landfill in the uk every year. She wanted to challenge a legacy category of blue, white and red, with powerfully effective, natural, toothpaste that was 100% plastic free.

Our challenge was how do we make people care about sustainable toothpaste. Tapping into the mindset of a more conscious consumer, we focussed on clear, concise and transparent messaging and carried this simplicity into our design approach. Stripping everything back to present a vastly different sensibility to the existing category behaviours. We applied this new vision for the oral care experience across a full identity, packaging design and the platform experience.

PAIST is advocating for a shift towards a more mindful approach in our daily oral hygiene routine. A small but significant step towards building a more sustainable future.

In the undulating landscape of Northumberlandia, two players engage in an otherworldly ping-pong match. This 60-second surrealist journey, set against Charles Jencks’s masterpiece, blurs the lines between time, reality, and illusion.

As the ball arcs through the air, it carries with it the weight of postmodern thought, challenging viewers to reconsider their perceptions of art and existence. The design for this ArtTable became a conduit for exploring the symbolism and surrealism inherent in Jencks’s philosophy and works.

In early 2020, we partnered with Lick to create a brand that could unlock new value in a category that had not been challenged, even well into the d2c era.

The start point was a name and a paint can. Our challenge was to understand the mindset of the home decorator and to define a brand that could connect with them and speak to them in a way the current category couldn't.

What we found through extensive consumer research, was a massive opportunity to build a truly inclusive and educational brand, where the role of the brand was to be inspirer, partner and guide to the journey of the home decorator.

We matched the expressive with the functional - utilitarian labelling and product codes matched with a strong personality and voice. We thought through customer pain points and used them as opportunities to create a better brand experience. And we built a world where the customer felt empowered to be bolder and more confident in their interior choices.

The result? A brand experience that engages from the first interaction, showcasing Lick Home's ambition to redefine the world of home decorating while creating a welcoming environment for decorators of all backgrounds, from beginners to experts.